About
Strategic content leader with deep expertise in building scalable content ecosystems, driving brand authority, demand generation, and pipeline growth across B2B SaaS and enterprise technology. Proven track record leading cross-functional teams to deliver high-impact content strategies across the full customer journey, leveraging AI to enhance efficiency, experimentation, and performance. Known for unifying brand storytelling, performance analytics, and customer-centric messaging to support growth and go-to-market priorities in fast-paced, data-driven environments.
Work
Remote, California
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FTE
Summary
Led enterprise content strategy to elevate brand visibility, accelerate pipeline, and align messaging with revenue goals, overseeing full-funnel content strategy, editorial governance, execution, and performance analytics.
Highlights
Launched the State of Java Survey & Report, which has supplanted New Relic as the authoritative annual study of Java users.
Influenced $15 million in opportunity ACV and $2 million in revenue (2024-25) by executing revenue-aligned content strategies.
Increased blog engagement events by 83% year-over-year through data-informed content planning and optimization, driving significant audience interaction.
Introduced a company-wide style guide and launched a video program, reinforcing brand consistency and expanding multimedia content capabilities.
Accelerated pipeline by aligning content strategy, supporting record web-generated leads, opportunities, and closed deals in FY25.
Increased organic traffic to key content assets by 25% through strategic partnerships with SEO experts and development of high-performing content pillars.
Piloted a process-centered approach to AI tools to enhance content ideation, SEO research, and publishing efficiency, achieving greater scale while maintaining quality.
Remote, N/A
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FTE
Summary
Directed content strategy and integrated campaign planning during a pivotal acquisition phase, aligning messaging across demand generation, SEO, and brand, managing a team of writers, and partnering cross-functionally to scale content production and engagement.
Highlights
Rebuilt website information architecture, enhancing user flow, improving SEO performance, and ensuring content scalability.
Unified content, demand generation, and SEO efforts, streamlining campaign execution and accelerating pipeline progression.
Created and deployed annual and quarterly content themes, successfully supporting integrated go-to-market initiatives.
Safeguarded Instana's brand identity and positioning during IBM acquisition, ensuring editorial consistency and voice retention.
Drove $600,000 in influenced pipeline through strategic content alignment with product launches and integrated campaigns.
Built reporting frameworks to track content performance across funnel stages, enabling data-driven optimization and asset prioritization.
Remote, California
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FTE
Summary
Executed editorial strategy during a high-growth startup phase, managing day-to-day content development, ensuring alignment across teams, coordinating subject matter input, maintaining an integrated content calendar, and supporting campaign messaging through original long-form content.
Highlights
Built and managed a cross-functional content calendar in Trello, significantly improving visibility and alignment across marketing teams.
Onboarded subject matter experts from technical and product teams as blog authors, expanding content authority and depth.
Created original blogs and eBooks, supporting demand generation, product marketing, and brand storytelling initiatives.
Partnered with stakeholders to ensure unified messaging across all content during the IBM acquisition transition.
XMATTERS
|Senior Content Marketing Manager, Digital Growth & Engagement
San Ramon, CA, US
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Summary
Led content marketing strategy focused on digital engagement, organic growth, and internal advocacy for a high-growth B2B SaaS company, managing a team of writers and coordinating cross-functional input to scale blog, SEO, and social programs.
Highlights
Increased web sessions by 54% and reduced bounce rate by 50%, significantly improving user retention and funnel engagement.
Expanded LinkedIn, Twitter, and YouTube followings by 50% in one fiscal year through targeted social content and distribution.
Centralized content planning across teams using a shared calendar, improving delivery timelines and campaign alignment.
Activated 30+ employees as regular blog contributors, elevating brand voice and increasing internal engagement.
Scaled blog output and improved consistency, contributing to sustained year-over-year traffic and lead growth.
Earned Marketing MVP award for driving measurable digital growth through content strategy and collaboration.
San Ramon, CA, United States
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FTE
Summary
Managed development of strategic content assets including white papers, case studies, and blogs to support B2B campaigns and thought leadership positioning, collaborating with sales and product teams to align messaging and drive consistent brand narrative.
Highlights
Generated over $1M in qualified pipeline through a high-performing white paper campaign on Major Incident Management.
Established a consistent monthly blog cadence, increasing organic traffic and reinforcing the company's thought leadership position.
Delivered high-conversion content assets aligned to sales priorities, improving lead nurturing and campaign performance.
KINTONE
|Content & Web Marketing Manager, Product Launch Strategy (Contract)
Remote
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Summary
Orchestrated go-to-market content strategy for a global software product launch in the U.S. market, leading web redesign, establishing brand voice, and launching blog and social channels to build digital presence and drive early-stage awareness.
Highlights
Led the U.S. launch of a Japan-based SaaS product, establishing market presence and supporting initial customer acquisition.
Redesigned the company website and developed positioning to build credibility with U.S. prospects and partners.
Launched blog and social channels, generating early engagement and expanding brand visibility in a new market.
CALLIDUSCLOUD
|Web Content & SEO Manager, Demand Generation
Pleasanton, CA, US
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Summary
Managed web strategy and SEO execution to support demand generation for enterprise sales solutions, leading website redesign, improving content structure, and implementing front-end optimizations to boost visibility and lead conversion.
Highlights
Boosted organic search traffic by 13% through technical SEO improvements, keyword optimization, and enhanced site architecture.
Contributed to record-setting web-generated sales opportunities for four consecutive quarters, directly supporting pipeline growth.
Executed full-site redesign to improve UX, reduce friction, and increase lead capture effectiveness across product pages.
Education
UCSB
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Bachelor of Arts
English
Certificates
Artificial Intelligence: Implications for Business Strategy
Issued By
MIT
Leveraging AI for Your Digital Marketing
Issued By
DMAnc
AI Marketing Insights for Strategic Decision Making
Issued By
HubSpot
Marketing MVP
Issued By
XMATTERS
Skills
Content Strategy
Content Scalability, Editorial Operations, Content Architecture Optimization, Long-Form Content Production, Multi-Format Content Creation, Content Coordination.
Demand Generation
Pipeline Acceleration, Campaign Integration, Go-to-Market Alignment, Lead Nurturing, Conversion Optimization.
Cross-Functional Leadership
Team Leadership, Team Development, Stakeholder Management, Cross-Functional Alignment, Collaboration.
Brand Messaging
Brand Authority, Brand Protection, Narrative Consistency, Digital Brand Foundation, Brand Reach, Brand Storytelling.
AI-Enhanced Marketing
AI-Enhanced Operations, AI Advancements, Content Ideation (AI), SEO Research (AI).
Digital Engagement & Community
Engagement Growth, Audience Growth, Internal Advocacy, Social Channels, User Retention.
Performance Analytics
Data-Driven Environments, Content Analytics, KPI Tracking, Optimization.
SEO & Web Optimization
Organic Traffic Growth, Technical SEO, Keyword Optimization, Site Architecture, UX Improvements.
Project Management Tools
Asana, Trello.
Marketing & Analytics Tools
G-Suite, WordPress, Hootsuite, Google Analytics, SEMrush, Hotjar, ChatGPT.
Design & Multimedia Tools
Photoshop, Canva, Video Program.
Thought Leadership
SME Activation, Original Research, White Papers, Case Studies.
Customer Journey Mapping
Full Customer Journey, Customer-Centric Messaging.